Hic et Nunc NFTs: Best 6 Practices for NFT

 

Introduction to Hic et Nunc NFTs

• Brief introduction to Hic et Nunc NFTs and their significance in the digital art world.
• Mention the importance of growth strategies for creators and collectors.
• Highlight the focus on six best practices to achieve sustainable NFT growth.

Understanding the Basics of NFT Growth

1. What Are NFTs?
   • Define NFTs and their role in blockchain technology .
   • Explain the concept of "hic et nunc" as it relates to NFTs.
2. Why Focus on Growth?
   • Discuss why growth matters for NFT creators and investors.
   • Introduce the idea of building a loyal community around your NFT project.
3. Key Metrics for Measuring Success
   • Identify metrics like sales volume, floor price, and trading activity.

 Building a Strong Online Presence

1. Leveraging Social Media Platforms
   • Emphasize the importance of platforms like Instagram, Twitter, and Discord for engagement .
   • Provide tips for creating engaging content that resonates with your audience.
2. Creating Compelling Content
   • Share strategies for producing high-quality digital art or utility-driven NFTs.
   • Highlight the value of storytelling in connecting with potential buyers.
3. Engaging Your Community
   • Offer advice on fostering interaction through AMAs, giveaways, and polls.

 Mastering Marketing Strategies

1. Utilizing Rarity to Drive Demand
   • Explain how rarity impacts the perceived value of NFTs .
   • Suggest ways to create limited editions or exclusive drops.
2. Collaborating with Influencers
   • Encourage partnerships with influencers who align with your brand values.
   • Showcase examples of successful influencer collaborations in the NFT space.
3. Running Promotions and Contests
   • Describe effective promotional tactics, such as minting discounts or referral programs.

Optimizing Financial Management

1. Diversifying Your NFT Portfolio
   • Advise creators to explore different types of NFTs (art, music, gaming) .
   • Explain how diversification reduces risk and increases earning potential.
2. Tracking Expenses and Earnings
   • Recommend tools or methods for managing finances related to NFT projects.
   • Stress the importance of data-driven decision-making .
3. Planning for Long-Term Sustainability
   • Encourage strategic planning to ensure long-term success rather than short-term gains.

 Enhancing User Experience Through Technology

1. Choosing the Right Marketplace
   • Compare popular NFT marketplaces and their unique features .
   • Guide readers on selecting a platform that suits their needs.
2. Implementing Web Accessibility Standards
   • Reference the use of proper HTML elements like headings (H1-H6) for better accessibility .
   • Suggest optimizing metadata and alt text for images.
3. Incorporating Virtual Events
   • Explore the benefits of hosting virtual events for launching new collections .
   • Provide examples of successful virtual event campaigns.

Conclusion

• Recap the six best practices discussed in the article.
• Encourage readers to implement these strategies to drive meaningful growth in their NFT endeavors.
• End with a call-to-action, inviting readers to share their experiences or ask questions in the comments section.

Introduction to Hic et Nunc NFTs

Hic et Nunc, which translates to "here and now," was a pioneering NFT marketplace that operated on the Tezos blockchain, offering artists and creators an eco-friendly and cost-effective way to mint, buy, and sell digital art

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. It quickly gained popularity due to its commitment to sustainability and lower transaction fees compared to other platforms like Ethereum-based ones. Although the platform was discontinued by its founder in November 2021

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, it left a lasting impact on the NFT ecosystem, particularly within the Tezos community, where its legacy continues through successors such as Teia.art

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For both creators and collectors in the digital art world, achieving growth is essential for long-term success. Growth strategies are not only about increasing sales but also about building a loyal community, enhancing brand recognition, and ensuring financial stability. In the fast-evolving landscape of NFTs, understanding how to leverage technology, engage with audiences, and adopt best practices can significantly influence one's ability to thrive in this competitive market.

This article will focus on six key practices aimed at fostering sustainable NFT growth. These strategies cover aspects ranging from creating engaging content and leveraging social media to optimizing financial management and utilizing cutting-edge technologies. By following these guidelines, creators and collectors alike can position themselves for continued success in the ever-expanding realm of digital art and NFTs.

The subsequent sections will delve deeper into each practice, providing actionable insights and examples to help you navigate the complexities of growing your presence in the NFT space

Understanding the Basics of NFT Growth

What Are NFTs?

Non-fungible tokens, or NFTs, are unique digital assets that reside on a blockchain, which is essentially a distributed public ledger that records transactions

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. Each NFT has a unique identifier that distinguishes it from all other tokens, making them non-interchangeable. This uniqueness allows NFTs to represent ownership of digital items such as art, music, videos, and even virtual real estate, providing proof of authenticity and ownership in the digital realm

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The concept of "hic et nunc," Latin for "here and now," originally referred to an NFT marketplace that emphasized timely and eco-friendly minting processes on the Tezos blockchain. While the specific platform may no longer exist, the phrase encapsulates the essence of capturing moments in time through digital creations, highlighting the immediacy and relevance of NFTs as they document and preserve creative works in the present moment.

Why Focus on Growth?

Growth is critical for both creators and investors in the NFT space because it ensures long-term sustainability and value appreciation. For creators, growth means expanding their audience reach, increasing sales, and building a reputation that can lead to more opportunities within the digital art community. Investors, on the other hand, benefit from growth as it often leads to higher demand for NFTs, driving up prices and potentially yielding significant returns on investment

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Building a loyal community around your NFT project is essential for fostering growth. A dedicated community not only supports ongoing sales but also contributes to the cultural significance and perceived value of the NFTs. Engaged communities can help spread awareness, participate in governance decisions, and even contribute creatively to future projects, thus enhancing the overall ecosystem surrounding the NFTs.

Key Metrics for Measuring Success

To gauge the success of an NFT project, several key metrics should be monitored. Sales volume indicates how much revenue the project is generating over a given period, reflecting its popularity and market demand. The floor price, which is the lowest price at which an NFT from a particular collection is listed for sale, serves as a benchmark for the minimum value that collectors attribute to the NFTs in that collection. Trading activity, including the number of trades and the frequency of transactions, provides insights into the liquidity and dynamism of the market for these tokens

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. By tracking these metrics, creators and investors can better understand the health and trajectory of their NFT projects, enabling them to make informed decisions about future strategies.

 Building a Strong Online Presence

Leveraging Social Media Platforms

Social media platforms play a pivotal role in building a strong online presence, especially for NFT creators and collectors. Platforms such as Instagram, Twitter, and Discord are particularly favored within the Web3 community due to their ability to foster direct engagement with audiences

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. Instagram is ideal for visual content, allowing creators to showcase their digital art effectively, while Twitter serves as a hub for real-time discussions and trends in the NFT space. Discord, on the other hand, provides a more intimate setting where communities can form around shared interests, enabling deeper connections between creators and their followers.

To maximize engagement on these platforms, it's crucial to tailor content strategies that address specific audience needs and preferences. Regularly reviewing and adjusting your approach ensures that you stay relevant and continue to resonate with your target demographic

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. By maintaining an active presence across multiple channels, creators can enhance their visibility and credibility within the digital art ecosystem.

Creating Compelling Content

Producing high-quality digital art or utility-driven NFTs is fundamental to attracting potential buyers. High-quality visuals not only captivate but also convey professionalism and dedication to craftsmanship. Additionally, incorporating utility into NFTs—such as access to exclusive events, membership perks, or interactive experiences—can significantly boost their appeal

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Storytelling remains one of the most powerful tools for connecting emotionally with potential buyers. Crafting narratives that highlight the inspiration behind each piece or collection helps humanize the creator and adds depth to the artwork itself. Stories evoke emotions, creating a stronger bond between the creator and the audience, which can translate into increased interest and sales.

Engaging Your Community

Fostering interaction through activities like Ask Me Anything (AMA) sessions, giveaways, and polls encourages community participation and strengthens relationships. AMAs provide opportunities for transparency and authenticity, allowing followers to gain insights directly from the creator

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. Giveaways serve as incentives for engagement, motivating participants to share content and invite others to join the community. Polls enable creators to gather feedback and involve their audience in decision-making processes, making them feel valued and heard.

By consistently engaging with your community, you build trust and loyalty, essential components for long-term success in the competitive NFT market. Such interactions also contribute to word-of-mouth promotion, further expanding your reach and influence

Mastering Marketing Strategies

Utilizing Rarity to Drive Demand

Rarity plays a crucial role in the NFT market, as it directly impacts the perceived value of an NFT. Collectors and investors are often willing to pay more for rare or highly sought-after NFTs, making rarity a key factor in determining price

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. By creating different tiers of rarity or offering exclusive editions, creators can drive demand and increase the desirability of their NFTs. For instance, limiting the supply of certain NFTs within a collection can create a sense of urgency and exclusivity, encouraging potential buyers to act quickly

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To leverage this strategy effectively, creators should consider designing limited editions or exclusive drops that highlight unique features or traits. These could include special attributes, collaborations with other artists, or integration with real-world events. By doing so, creators not only enhance the appeal of their NFTs but also build anticipation and excitement among their audience.

Collaborating with Influencers

Partnerships with influencers who align with your brand values can significantly amplify your reach and credibility in the NFT space. Influencers have established followings and can introduce your project to a broader audience, potentially increasing sales and community engagement. When selecting influencers, it’s important to ensure they resonate with your target demographic and share similar values to maintain authenticity

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Examples of successful influencer collaborations abound in the NFT world. The Bored Ape Yacht Club (BAYC), for example, leveraged celebrity endorsements from well-known figures like Post Malone and Jimmy Fallon, which contributed to its skyrocketing popularity and value

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. Such partnerships not only bring attention to the project but also add social proof, enhancing trust and interest among potential buyers.

Running Promotions and Contests

Effective promotional tactics can further boost engagement and sales. Offering minting discounts during specific periods or running referral programs that reward both referrers and new customers can incentivize participation and attract new users. These strategies lower barriers to entry for first-time buyers while rewarding loyal supporters

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Additionally, hosting contests or giveaways can generate buzz around your NFT project. For example, organizing a contest where participants compete to win exclusive NFTs or access to private events can encourage interaction and foster a sense of community. Such activities not only engage existing followers but also draw in new ones, contributing to sustained growth and visibility in the competitive NFT landscape

Optimizing Financial Management

Diversifying Your NFT Portfolio

Explore Different NFT Categories

Instead of focusing solely on one type of digital asset, creators and investors can tap into multiple NFT categories such as digital art, music, gaming, virtual real estate, and even utility tokens. For example, while digital art has captured public attention, gaming NFTs are increasingly popular for in-game use and rewards, and music NFTs provide a new channel for artists to monetize their work. By exploring a variety of NFT types, you’re not putting all your capital into one market segment.

How Diversification Reduces Risk and Increases Earning Potential

Diversification spreads your investments across different asset classes that tend to react differently under similar market conditions. This means that if one category experiences a downturn—say, digital art faces a temporary slump—other sectors like gaming or music might hold steady or even appreciate in value. Such a mix can smooth overall portfolio volatility, reduce the impact of any single asset’s poor performance, and ultimately increase the chance of steady earnings. Additionally, diversifying your portfolio allows you to capture various revenue streams; for example, while some NFTs yield returns via direct sales, others might generate income through royalties or staking rewards.

Tracking Expenses and Earnings

Implementing Effective Tracking Tools

For successful financial management, it’s critical to have reliable systems in place that capture all expenses and revenue streams related to NFT projects. Tools like specialized crypto accounting software, NFT portfolio trackers, and integrated dashboards (such as those offered by platforms like Kubera, DappRadar, or custom blockchain APIs) can consolidate data from multiple sources. These tools not only log transaction details but also track key performance metrics such as floor prices, trading volumes, and secondary market royalties.

Data-Driven Decision Making

When you have all your financial data in one place, you can make more informed decisions based on trends and historical performance. Data analytics can help identify which NFT categories are performing well, pinpoint cost overruns in project development, or highlight opportunities for scaling up marketing efforts. Using real-time data enables you to adjust your strategies quickly—for example, reallocating budgets from underperforming assets to those that are trending upward—which is essential in a fast-moving market like NFTs.

Planning for Long-Term Sustainability

Strategic Planning Beyond Short-Term Gains

Long-term sustainability in the NFT market goes beyond chasing quick profits. A well-crafted strategy considers evolving market trends, technology advancements, regulatory changes, and community growth. This means setting clear milestones for product development, marketing campaigns, and community engagement, along with periodic reviews to assess progress against your financial and creative goals.

Emphasize Continuous Improvement and Adaptability

As the NFT landscape matures, you’ll need to be flexible enough to adapt your strategy. Incorporating regular market analysis, ongoing tracking of portfolio performance, and adjusting to shifts in consumer preferences will help ensure your NFT initiatives remain competitive. Building a strong community around your NFTs, investing in continuous innovation, and planning for contingencies (such as market downturns or regulatory changes) are all critical components of a sustainable long-term approach.

Integrate Diverse Revenue Streams

Consider blending traditional financial management techniques with new digital asset strategies. For instance, you might explore using NFTs as collateral for loans or integrating them with DeFi protocols to generate additional income. By creating multiple revenue streams, you reinforce your portfolio’s resilience and ensure that your long-term strategy is not overly reliant on a single market dynamic.

By diversifying your NFT portfolio, closely tracking expenses and earnings with data-driven tools, and planning strategically for long-term sustainability, you position yourself to not only survive but thrive in the dynamic world of digital assets. This comprehensive approach helps reduce risk while maximizing earning potential, ensuring that your financial management strategies evolve alongside the rapidly changing NFT landscape.

Enhancing User Experience Through Technology

Choosing the Right Marketplace

Selecting a marketplace that aligns with your needs is critical for both NFT creators and collectors. Each NFT marketplace offers its own set of unique features, fee structures, blockchain compatibility, and target audiences. When comparing popular platforms, consider the following:

• Blockchain and Payment Methods:
  Some marketplaces, like OpenSea, support multiple blockchains (Ethereum, Polygon, Solana), while others such as Magic Eden focus primarily on Solana, which offers faster transactions and lower fees. Understanding which blockchain a marketplace uses will affect transaction costs, environmental impact, and the type of audience it attracts. For example, platforms like Unique Network provide guides that help users navigate the advantages of different blockchains and token standards [​

• User Interface and Ease of Use:
  A streamlined, intuitive interface is essential. Marketplaces that clearly showcase trending collections, live auctions, and detailed asset histories (such as OpenSea and Rarible) tend to be more user-friendly. Features such as advanced search filters and category segmentation allow users to quickly locate desired NFTs [​

• Community and Support:
  A vibrant, engaged community and robust customer support can significantly enhance the user experience. Some platforms include built-in social features or even reward systems (e.g., LooksRare’s native token rewards) that encourage active participation and long-term loyalty 

• Fee Structure and Creator Royalties:
  Evaluate how fees are applied—both for buyers and sellers—as well as the flexibility to set creator royalties. A marketplace with a transparent fee structure ensures that creators retain fair compensation while keeping the platform competitive.

By comparing these aspects, users can determine which marketplace is best suited to their goals—whether it’s for maximum exposure, cost efficiency, or community engagement.

Implementing Web Accessibility Standards

Ensuring that your NFT platform is accessible to everyone not only complies with best practices but also broadens your potential audience. Key strategies include:

• Semantic HTML and Proper Heading Structure:
  Using proper HTML elements like headings (H1–H6) is crucial for creating a logical content structure that benefits screen readers and other assistive technologies. This practice allows visually impaired users to navigate content easily. For example, each section of your site—such as marketplace listings, artist profiles, and event pages—should have clear and hierarchical headings to maintain consistency and improve usability.

• Optimizing Metadata and Alt Text for Images:
  Providing descriptive alt text for images ensures that users who rely on screen readers can understand visual content. In addition, optimizing metadata—including page titles, descriptions, and image captions—can improve search engine visibility and help users find relevant content more easily.

• Responsive and Keyboard-Navigable Design:
  An accessible platform should be fully navigable via keyboard and adapt well to different devices and screen sizes. This includes ensuring that interactive elements are easily reachable and that form elements (such as bid submissions and registration fields) have clear labels and focus states.

Incorporating these accessibility standards not only meets legal and ethical guidelines but also enhances overall user satisfaction, making your platform welcoming for a diverse range of users.

Incorporating Virtual Events

Virtual events have become a powerful tool for launching NFT collections and fostering community engagement. They offer a dynamic way to interact with users, showcase new collections, and build brand loyalty. Consider the following benefits and examples:

• Enhanced Engagement and Brand Storytelling:
  Virtual events—hosted on platforms like Discord, Zoom, or immersive VR spaces—allow creators to present their collections in a live, interactive format. For example, some NFT campaigns have included live auctions, Q&A sessions with creators, and virtual gallery tours that give attendees an exclusive look behind the scenes ​

• Inclusive and Global Access:
  Unlike physical events, virtual gatherings remove geographical barriers, enabling participation from a global audience. This inclusivity can lead to higher engagement levels and more diverse collector communities. Moreover, virtual events can be recorded and repurposed as on-demand content, extending the event’s impact over time.

• Successful Campaign Examples:

  • NBA Top Shot: Virtual events organized around NFT drops have helped this platform build a dedicated community by combining live sports moments with digital collectibles.
  • VeeFriends by Gary Vaynerchuk: Known for hosting interactive events where NFT holders gain exclusive access to talks and community gatherings, reinforcing the value of the NFTs beyond their digital form.
  • Adidas’ “Into the Metaverse”: Virtual activations that not only launched NFT apparel but also offered subsequent experiences in digital worlds have strengthened customer loyalty and media buzz
    

• Building Exclusive Experiences:
  Virtual events can be tailored to create a sense of exclusivity—such as invite-only launch parties or VIP meetups—that increases the perceived value of the NFTs. These events often include limited-time offers, live demonstrations, and direct interaction with designers and creators, making the NFT drop an event rather than just a sale.

Incorporating virtual events into your marketing strategy offers a multifaceted approach to engagement—one that connects digital ownership with experiential value, ensuring your NFT launch is memorable and impactful

In conclusion, the six best practices discussed throughout the article form a comprehensive roadmap for driving growth and sustainability in your NFT endeavors:

1. Diversify Your NFT Portfolio:
   Expand your exposure by exploring various types of NFTs—from art and music to gaming and virtual real estate. This strategy minimizes risk and creates multiple revenue streams, ensuring your portfolio remains resilient amid market fluctuations.

2. Track Expenses and Earnings:
   Use advanced financial management tools and data-driven approaches to monitor your income and outlays. By keeping a close eye on financial metrics, you can make informed decisions that optimize profitability and budget allocation.

3. Plan for Long-Term Sustainability:
   Develop a strategic roadmap that looks beyond immediate gains. Invest in long-term initiatives, set clear goals, and continually assess market trends to ensure your NFT projects remain competitive and relevant over time.

4. Choose the Right Marketplace:
   Select a platform that aligns with your needs and goals. Consider factors like blockchain compatibility, fee structures, user experience, and community support to ensure your NFTs reach the right audience.

5. Implement Web Accessibility Standards:
   Ensure your digital platform is accessible to all users by using semantic HTML, optimized metadata, descriptive alt text, and a responsive design. This not only complies with best practices but also broadens your audience and enhances overall user satisfaction.

6. Incorporate Virtual Events:
   Leverage virtual events to launch collections, engage with your community, and build a lasting brand presence. Interactive experiences such as live auctions, virtual gallery tours, and exclusive meet-ups can transform a simple NFT drop into a memorable and community-building event.

By putting these strategies into practice, you can build a robust, user-friendly NFT platform that not only attracts a diverse audience but also drives meaningful, long-term growth. We encourage you to evaluate your current approach and implement these best practices to elevate your NFT projects.

We’d love to hear from you! Share your experiences, insights, or any questions in the comments below—let’s continue the conversation and grow together in this exciting digital frontier